All-Around Match.com Statistics in 2024 | Official Numbers

It isn’t necessary to mention that Match.com has been one of the most popular online dating sites for many years.

However, the success of online dating is measured by its facts and statistics.

That’s why I decided to give you as many Match.com statistics as it is possible, divided by the most important sections.

Here, you will learn about:

Now, let’s start digging up those Match facts together! Let’s get down to business!

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Match.com Demographics

Match.com Info

Most of the Match users come from the States, and the biggest number of logins is noticed in New York.

One of the explanations can be the fact that the Match.com platform has recently become a partner with one of the most popular American female writers, Candace Bushnell, the one who wrote the famous Sex and the City books.

It was a smart move to attract more Match members, and help them to find true love.

Although found in Dallas, Match.com is used in all the States and more than 60 countries over the world.

It is possible to use Match.com in 15 different languages, too.

Based on the latest statistics, there are 30 million active users on Match.com.

Among these active users, there are 3,4 million who are subscribers.

It seems that Match.com had just 2.8 million subscribers last year, which is the biggest success of this online dating site.

In 2020, the platform counted 31% of millennials, and that number increased even more during the COVID pandemic.

A Match.com user is a person who is looking for serious relationships, long-term relationships, a soulmate, and a real-life experience (like eHarmony or Tinder).

But, don’t let be foolish because many people use it for occasional hookups (like BeNaughty or Ashley Madison), too.

All types of members are welcome, even the LGBTQ population, and there are no restrictions for them.

People from 18+ can use the online dating site, but the average age is from 35 to 44 years old.

There are 17% of them with graduate degrees, and 42% with bachelor’s degrees.

Match Feature Statistics

Match offers many useful features to its members that they can use for free.

But, like any other online dating site, the best features are always available for subscribers only.

Among different features, Match.com launched several ones, that significantly increased the number of its members in the last few years.

Most of those features were released during the pandemic, and they are planning to stay on the platform for a long time.

They were announced on the Match.com News page, too.

Here’s the list of the newest features that became my favorite ones in no time:

1. Dates

This new feature was introduced during the pandemic.

Its purpose is to show what new ways of offline dating will look like.

Match users can make their own lists with preferences and safety dating measures.

As a member who is using this feature at the moment, you can ask people if they want to meet you, and under what circumstances.

You can decide where to meet, is it necessary to wear masks, and you can even decide about a dress code if you want.

There are so many possibilities.

A survey has been recently made because Match wanted to find out more about what its members think about this feature.

The results were fascinating.

The majority liked this feature, and 93% would continue using it.

72% of members who were tested, wanted to get to know each other better, and at a more intimate level.

2. Real Talk

This feature can be useful for all those Match members who don’t have the guts to start a conversation the first, or for those who don’t know how to start a conversation.

It offers you many great topics that you can use to charm your match.

3. Reverse Matches

This is one of the most used features on the Match platform.

It is a feature that gives you a list of those members who are searching for someone like you.

It may seem that you are not compatible with them, but if you ever wish to try something different and unusual, it can be possible by using this same feature.

The list is saved to your profile, so you can interact with them anytime.

4. MatchPhone

It is one of the premium features because Match.com provides you with a customs number that you can use to make voice calls to other members.

It is also possible to use voice calls as an anonymous member.

5. Video Date

Using this feature, Match members can have more fun with their matches while having a video date.

Some recent statistics show that Match members have more self-confidence by using Video Date.

They feel more relaxed and open to new experiences.

6. Expert Picks

Launched in November last year, this feature made a big bang among all the Match users.

Based on collaboration with Candace Bushnell, the writer of Sex and the City books, an expert helps you to pick a perfect match.

It seems that members have more faith in an expert during their perfect choices than in an algorithm, and it seems more logical, doesn’t it?

The Match.com team predicted that the platform’s popularity would increase by 70% by the end of this year using just this feature.

Match.com vs. Other Online Dating Sites

Match.com has always been compared to other online dating sites like Tinder, eHarmony, OkCupid, Plenty of Fish, Hinge, Bumble, or Meetic.

Almost all of them are part of the Match Group company.

Match.com is very similar to social media.

It is an online dating site, which has its own matchmaking algorithm, but it also leaves enough space for its members to dig up their perfect matches themselves.

It is an online dating website that doesn’t require a long questionnaire during the signing up process.

Even the About Me section is limited by some words.

However, Match profiles are very detailed which assures you bigger compatibility with other Match members than some other online dating sites.

There are a little bit more male users than female users, and that makes the online site even better because other online dating sites count many more males than female users.

When we compare this number with Tinder users, you will notice that among Tinder users, there are 73% of men.

Thanks to Match.com online dating app, the platform has increased the member structure by more than 50%.

Match.com Dating App

This dating app is available for both iOS and Android users.

There are a significant number of app users in the last few years because this dating app is easy to use, it has the very same features as on the website, and the app navigation is a true pleasure for all Match users who like looking for their perfect matches on the go.

Match.com Revenue

The picture below is showing you what Match.com’s annual revenue was in the last year.

The Match Group’s total income can be considered in many different ways.

The timeline below is also confirming the fact that people used more online dating sites in 2020 and in 2021 than in previous years.

Many statistics started to develop when the pandemic hit.

All online dating sites launched video features, and many online daters had their first dates as VR dates.

That fact opened a whole new experience for online daters.

People could spend more time online, and get to know each other better than before when they met each other as if they were in an interview.

These days everyone uses online dating sites, especially in the States.

People meet more in virtual reality than in person.

Anyhow, the Match Group earned almost 3 billion dollars in the last year, and it increased its member structure by 70%.

Not so bad, right?

Why Online Dating Statistics are Important?

Online dating statistics are usually very important because online daters always want to find out better what online dating services they can expect while they are looking for their perfect life partners, and even occasional hookups.

Online daters are searching for different types of services.

To find what they are looking for, they rely on online dating statistics that show more detailed information about what you can expect from using an online dating site.

Those statistics can help them to decide what online dating site is the best for them, and they can also learn more about its basic features, payment options, and used algorithms.

Conclusion about Match.com Statistics

I sincerely hope that this brief text about Match.com statistics is very helpful for all readers who have had some doubts about the Match.com online dating platform.

If you are interested to find out more about the Match.com facts and statistics, please, continue reading the section below.

I wish you a very happy future matching!

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